H&M X Erdem

Who: H&M X Erdem

What: Design collaboration with Erdem x HM

Where: Los Angeles, USA

The exciting design collaboration with Erdem x HM impressed as they showed their collection at the amazing Wilshire Ebell Theatre in LA tonight. The show was intimate by placing everyone on front row, and the venue felt romantic as flowers and plants were decorated everywhere, shaped like an English botanic garden.

The casting showed a cool mix of established models like Alek Wek, Malgosia Bela, Guinevere Van Seenus and a refreshing diversity of guys.

View our top 12 looks from the runway and our backstage pictures here at Envelope.

ENVELOPE by Selina Ekra Sei

Tag: H&M, Erdem, runway, H&M x ERDEM, 2017

Our own Editor in Chief Celine Aagaard took place at the show in LA tonight, there to experience the magical univers through this collection. Read her statements about the catwalk and the cooperation.

- This is a surprising collaboration! A high fashion brand like Erdem is less known for the public people - that's why I think this collaboration is so smart. Giving people a opportunity to wear extraordinary designs trough a brand like HM.

Aagaard have a couple of keywords to this line and connects pieces into the Scandinavian aesthetics.

- An exclusive collection with details and a material mix that is absolutely uniq. Specially noticed the shirt collar. More of the mens clothing fits into the Scandinavian style - oversized and androgyny. My personal favorite must be the mens jacket in tweed. Just like taking out of a grandfathers closet - love it.