WHO: Tommy Hilfiger
WHAT: TOMMYNOW Fall 2017
Tommy Hilfiger brings fall 2017 TOMMYNOW "ROCKCIRCUS" experimental runway event to London. See the models, including Gigi, Bella and Anwar Hadid, ROCK the runway here.
ENVELOPE by Lotte Fuhre Ellingsen
The “ROCKCIRCUS” event brought the TOMMYNOW “See Now, Buy Now” runway show to London. Combining looks from the brand’s men’s and women’s collections, the entire runway was immediately shoppable through retail, wholesale, e-commerce and innovative commercial channels such as augmented reality, chatbots, and image recognition.
The Fall 2017 collection is a rebellious take on '90s heritage. "It's our vision of a modern Americana where youth culture and grunge meet prep. Think tradition with a street style twist, statement-making tartans, unexpected proportions and salutes to athletic and skate".