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Clean Cut

- Its all about the perfect fit, says Julie Blystad, the designer behind the new minimalistic norwegian brand Julie Josephine. Last week she launched her collection, and campaign pictures shot by Lasse Fløde, styled by Margrethe Gilboe.

Envelope by Celine Aagaard

- I am concerned that when one takes on Julie Josephine they should look just fine out at night as when taking it on in the morning. I have undergone many rounds of various materials for the garments to be comfortable while as they look exclusive out all day, she says.

So far the collection include 3 T-shirts and 3 shirts only, and are up for sale at Yme, and www.juliejosephine.com

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