Ready for an adventure next spring?
H&M Studio for spring/summer 2016 is an adventure in style, and about taking every opportunity that comes all season long. Yesterday the first pictures from the lookbook was launched. The theme this time is about the journey as a way of life, from finding yourself in the city travelling into the unknown.
- Our girl is always exploring, wheter shes on the city streets or on the trip of a lifetime. She mixes function with femininity, sportswear with pieces for a party and whatever she wears she always looks effortless, says Pernilla Wohlfarth, H&Ms head of design.
Imagine that elevated effortless wardrobe where everything can be packed into a backpack.
Key words: bohemian backpacker, layers, beachy surf girl, hippie, sporty, raw and effortless
Colors: Yellow, green, red, off-white, eggshell, and tea-dye neutrals
Fabrics: Silk, cotton linen, canvas, leather, sequins and fully technical materials. Many of the products are 100%cotton.
Key looks: Off white leather pants, yarn-dyed stripe workwear blazer,
Key accessories: Surf Sandals with lace up rope details.
The limited collection will be launched in selected stores worldwide from february 25th.
Envelope by Celine Aagaard photocred: H&M