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Selena Gomez for Louis Vuitton

Selena Gomez is the new muse of Nicholas Ghesquiere - and Louis Vuitton advertising campaign Series 5. 

Envelope by Celine Aagaard

From teenage icon to fashion icon. Louis Vuitton presents Series 5 today, and the new  advertising campaign starring Selena Gomez.

Series 5 is a visual story by Bruce Weber, shot in Miami. A heroine among heroines, Selena Gomez does a star turn for this collection.

- Selenas popularity is fascinating, Shes an icon for her generation. An yet, there is a disarming sincerity and a true presence about her, shes very direct and grounded. Two years ago she had already approached me in her very simple, easy-going manner, and now im watching as she changes and grows. For a designer, its extremely gratifying to participate in the process as a woman evolves, says Nicolas Ghesquiere.

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