Style icon, super model and photographer Helena Christensen is back. This time with a timelsee, effortless and feminine collection in collaboration with InWear.
From November 2015, InWear adds on an extra dimension to their modern and effortless signature design. The brand, which has been an established part of the international fashion scene for more than 40 years, presents a new design collaboration with the enigmatic and multi-talented Danish model, photographer and style icon Helena Christensen. Helena has designed a capsule collection of 20 styles - that chicly reflects the feminine and well- dressed core of InWear’s design DNA as well as Helena’s unique artistic sense of style and design.
- We are so exited to have our feminine Scandinavian signature design interact with Helena’s cre- ative mind-set. InWear and Helena share a strong belief that the key to great style is timelessness – and that you create it by effortlessly mixing simple yet strong components, says InWear’s Design Manager Jette Romvig, who has worked closely with Helena Christensen in the making of the new capsule collection.
For Helena Christensen, designing a collection for InWear has been an exiting and dynamic new project. And all the keylooks reflect Helenas love for vintage, from 1920s and 1970s.
- I feel that the collaboration is prosperous for us both as I can add a personal dimension to InWear, the design team can teach me much more about the design process. One of my first jobs as a model was actually for InWear and now I am working for them again, but in a new and interes- ting way. This makes sense and feels right, says Helena Christensen.
Envelope met Helena Christensen in Denmark, read the interview on Envelope.no tomorrow.
Photocred: Henrik Bülow