Ralph Lauren in black and white

The new advertising campaign for Ralph Lauren contains luxury, elegance and sophistication.

The Spring'16 Collection captured,  is inspired by the French Riviera, and make us want to dress up to join an elegant party by the poolside or take a ride on the yacht.

Envelope did see the Ss16 collection for the first time on the catwalk in September during New York Fashion Week.

Describing the collection Ralph Lauren said,

- It has a romantic rusticity, as well as a sleek and luxurious sportyness that represent to me both cool insouciance and understated style of the women who inspires me.

Envelope by Marie Myklebostad shot by Bruce Weber