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What is identity

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What does Identity really mean and how do you define your identity? You can buy yorself new clothes, but you can not buy a new identity. With this in mind- we created a personal #springfashion campaign together with H&M with focus on identity and individuality- with the key items for the season. See how we styled the white denim jacket, the black bohemian dress, the cargo pants and the army green jacket here and read the interview and check out the campaign pictures at Side 2 here.

ENVELOPE PHOTO ALEXANDER NORHEIM

Du kan kjøpe deg nye klær, du kan endre stil, men du kan ikke kjøpe deg en identitet. Med dette i tankene, skapet vi en personlig vårkampanje i samarbeid med H&M med fokus på sesongens nøkkelplagg- den hvite demnim jakken, den sorte bohemske kjolen, cargo buksene med knyting i livet og den army grønne jakken.  Les intervjuet på Side 2  her.

See the campaign pictures and interview live at SIDE2 here.

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