Who: Jeanette Friis Madsen
What: Fashion Editor for Costume Denmark
Where: Copenhagen
She is the cool cat you want to know better- and has a style you want to copy. Meet Fashion Editor, of Costume Denmark, Jeanette Friis Madsen, and check her trend forecast for fall and mini Copenhagen city guide.
Envelope by Celine Aagaard
What is style to you? Style is funny, cool, elegant - everything that comes to mind. Style is individual and the reason why we attract each other. It's not just clothing it's the attitude of the people around us.
Where do you collect your inspiration?I'm a fan of social media, and I find a lot of inspiration from instagram. But also from the catwalk.
When did your interest for fashions start? I think I'm born with a passion for fashion. When I was 4 years old I changed clothes 5 times a day and I only dressed my barbie dolls never played with them. But it wasn't until 8. grate a friend of mine came home from Tokyo with a fake Louis Vuitton bag. I had never heard of the brand back then, but the colors and logo I really liked. She showed me a picture of their campaign in Vogue starring Kate Moss - holding a tiny shoulder bag and I just got to have that ( fyi I didn't know who Kate Moss was either) At that time I had 3 jobs and I decided to buy the bag. Back then It was only 950 dkk!
How did you get into the business? My big sisters best friend was a model at Scoop Models and she asked me if I wanted to meet with Bente Lundquist (director) Even though I was just 168 she decided to bring me in. I did a few test and a lot of Vi Unge (a magazine for young girls) I went to Istanbul and Germany but I wasn't comfortable in the job, hated posing (and yes I still do, believe it or not) and I told Bente that I needed to do something else. She offered me a job at the agency as a runner and 2 years later I was an agent - I was there for 13 years before I started at Costume Magazine. Along side the model booker job I also had a small blog for a few years where I was able to share my passion for fashion.
Your key item for fall and how to style it? I'm actually not there yet. I change my mind all the time. Impossible for me to know what I'm gonna wear for winter BUT when that's said, I need a down jacket. A huge one and preferable from Balenciaga. I'm gonna wear long dresses underneath, knee high boots and my new white Céline bag.
In what way does your mood affect the way you dress? If I'm tired I wear a sweatsuit for work, when I'm full of energy I wear heels.
If you have to choose only 5 items in your closet-what would that be? My grey oversized Weekday sweatshirt. My Weekday oversized Leatherjacket. A white Baum und Pherdgarten wrap dress with v neck, high slids and a splash of red and blue paiting spots. My Justin Bieber blouse - a fear of god merchandise. My Alexander Wang slip ons.
What trends and colors do you believe in for AW16? It's quite wide. But I think being a women - a sexy version of yourself.. Everything relaxed but with that perfect contrast. The new 80s - the pants, the full flower look. The new sexy and feminin v neck, the suit, sharp shoulders. Check, Brown, red, pointy shoes. Tights without feet's as at Céline.. And the bumbag.
Top 3 danish designers to keeo our eyes on?
LÆRKE ANDERSEN, FREYA DALSJØ and MUF10
Copenhagen tips for travellers? Copenhagen is the most amazing city in the Summer - don't go there in the winter time.The city is brilliant since you can walk everywhere or rent a bike. A great day would be to have breakfast at Hafnia Bar. Go shopping in Illum they have Loewe, Céline, Balenciaga and a huge shoe depatment etc. Stay in the area, there's Wood Wood, Holly Golightly, Storm, and Birger Christensen. Continue to Nyhavn and go sailing. Have lunch at Union Kitchen, Fars Dreng, Beau Marche or Fiat. Go to Tivoli. Have a coffee or a glas of wine at La Banchina and Stop by Torvehallerne. The numbers of restaurants that are worth visiting are solong. But to mention a few. PLUTO, Havfruen, Geist and Fiskebaren. Sleep at Central Cafe & Hotel. I prefer my own coffee at home made on risemilk! But after that I like to start the day in Torvehallerne at Original coffee.
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