- Its all about a nonchalant confidence, says Evangelie Smyrniotaki. Styleheroine chats about her top 5 keyitems for pre-fall and her new digital collaboration.
Envelope by Celine Aagaard Photo: Haris Farsarakis
- This digital campaign is the first campaign totally produced by us as a creative studio, says Evangelie. Part two of her online campaign for By Malene Birger is in the making, and you can see the behind the scenes picturs on her instagram.
- I’m very proud of this collaboration as I’m close to the brand for years and I absolutely love their aesthetics and of course the people who work for By Malene Birger.
Please tell us about your inspiration for the styling of the key pieces for the By Malene Birger collection.
- Powerful calmness, my inspiration behind the campaign is also the feeling I’ve been always experiencing when I’ve visited BMB HQ in Copenhagen. For the whole shooting I was surrounded by soft light and colors wearing strong, beautiful pieces. That is all the campaign is, a nonchalant confidence.
What are your 5 key items of clothing this season?
It will be always a jumpsuit, preferably white for this season, a pair of loose denim, a navy coat, a blouse with exaggerated sleeves and an off-shoulder dress.
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