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Who: Zalando
What: Bread&Butter by Zalando
When: 2-4.september. Zalandos This is now fashion show is on Sunday September the 4th at 21.00 - with an afterparty with Dandy Diary.
Do you want to sit front row and be the first one to see the seasons key pieces? This weekend Bread&Butter by Zalando will have 30 brands representing whats hot Now. Envelope did a Q&A with our favorite online shopping platform; Zalando about what visitors can expect in Berlin, their shoe collaboration with MARNI and their first fashion show ever- THIS IS NOW.
Can you tell us about your brand’s overall vision for B&&B? Zalando’s vision is to connect fashion and people. We want to give everyone access to the fashion world which was very exclusive for the industry before by making Bread&Butter by Zalando, a direct consumer event.
What can visitors expect? A sneak peak of our new upcoming footwear design collaboration Zalando with luxury label Marni as well as a bold, innovative fashion runway show featuring our AW16 trends and an iconic after show party with Dandy Diary.
How would you like visitors at B&&B to interact with your project/showcase at B&&B? Visitors are invited to attend the Zalando AW 16 fashion show, sit in front row and be the first to see the new season ́s key pieces. Also they can dive into the surreal world of our new brand collab with Marni through augmented reality.
What’s the background/details around your visual concept for your presentation at B&&B? We are working with the renowned visual artist duo Eike van Stuckebrok and Frieder Weiss, experts in Video Motion Sensing Technology, who will create a unique art performance for our runway show.
Are there any particular products your presentation will focus on and what makes them special & distinctive? Mixing new fabrics with luxurious shapes, new prints with surprisingly modern embroideries our focus is on romantic lace, opulent brocade, velvet apparel and shoes, embroidered jackets, floral patterns as well as embellished bags and shoes.
What’s hot for your brand now? For Zalando opulence is totally hot right NOW: glorious patterns, luscious layering and glamorous accessories.
If you could describe your presentation in three words, what would they be? Bold, beautiful and daring
FACTS: Zalando is a online shopping platform that sells shoes, clothing and fashion items from selected brands, sport brands and high fashion brands, such as Adidas, By Malene Birger, Calvin Klein, Carven, DKNY, Filippa k, Tommy Hilfiger, J.Lindeberg, InWear, Levis, Mads Nørgaard, M Missoni, Puma, Rachel Zoe, Polo, Pierre Balmain, Rodebjer, Tiger of Sweden, Volcom, Zac Posen and Versace Jeans.
Get your ticket here
Read more about the Bread & Butter fashion fair in the envelope article here
Envelope.no by Celine Aagaard
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