Who: GUCCI
What: Milan Fashion Week
Where: Milan, Italy
"The act of creation as an act of resistance". Gucci showed their SS18 collection during Milan Fashion Week in Italy. Alessandro Michele wanted to stay in his own aesthetic trough this line and the message was powerful.
ENVELOPE by Selina Ekra Sei
The collection was a controlled color bomb, giving us a psychedelic and glamorous vibe from the runway. Michele was specially inspired by the 70's and 80’s, but made a modern twist trough his cuts and styling. The scenography in the location were inspired by mixing typical German nightlife with royalty and ancient Egypt and Rome. We love the artwork of Gucci SS18 - view our top 12 looks here!
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