What happens in London- happens on snapchat

For the first time, snapchat will bring its Live story coverage to a Burberry show. - inviting the platforms 100 million users to see the latest Burberry Spring/summer 2016 collection before the official runway show today at 1. am uk time.

The snapchat show will reveal the looks as finish touches are being made, capturd live from the Burberry design studio in London.

the entire show will disappear after 24 hours.

Burberry Chief Creative AND chief EXECUTIVE officer Christopher Bailey said

- With Snapchat, Evann spiegel has created a phenomenal platform that captures the spirit of the moment. We are exited to be working with him to launch the Burberry Snapchat Show allowing a unique, real time view of the creation of our show which include an unprecedented collection premier hours before it hits the runway.

Evan Spiegel, Snapchat co-Founder and CEO said -

Burberry is an iconic brand and its a thrill for us to give our community the first look at their new collection,

/NB dette er ikke annonseinnhold, og reisen er ikke sponset, men betalt av egen regning. Opplyser om at undertegnede gjorde en kampanje med Burberry tidligere i år. )

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The Beltbag from Burberry ss16