Take a break from Vetements for a moment. This season you should have your eyes on Hyein Seo. Her design makes Rihanna fearless, and this week at Helsinki airport the Korean designer made the biggest statement with her avantgarde street wear on the runway with the Lady Vengeance fall/winter 2016 collection.
Envelope by Celine Aagaard
After the show in New York back in 2014 Rihanna discovered the brand. Now she is a huge fan and spotted on and off the stage with the design by the Korean talented designer Hyein Seo.
- Its an honour for us that Rihanna loves our design, she says.
She is also thankfull to instagram, and says that the social media help them to spread the design across the boarders.
- Right after Rihanna posted pictures of our design, we gained a lot of followers. We deleted all our personal stuff that did not have anything to do with the brand, says Hyein Seo to Envelope.no
Hyein Seo graduated from an undergraduate programe at Antwerps Royal Academy of Fine arts in 2014, and received the British Councils IFS Emerging Talent Award for best Designer for her extraordinary talent. Her latest collection "Fear Eats the Soul"takes a humorous twist on the classic horror film aestethic.
Envelope was invited by Finair
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