You might have seen them in Vogue, Vanity Fair and Elle, or on the shoulder of it girl Poppy Delevigne. Envelope did an interview with designer Rae Feather about how this strawbag became this summers must have.
Your monogram strawbags are this summers it-bags- how did you come up with this idea? It was the idea of Sofia and Beatriz from Campanhia das Cestas who design and paint lots of different baskets. I was a customer for many years and I am delighted to collaborate with them.
How did you came up with this collaboration with Companhia das Cestas? We met in Portugal where they are based. Sofia had come up with the idea of the monogramed baskets a few years ago but had received little reaction in Portugal. I suggested we work together and the rest is history.
Where do you travel for inspiration? I love India for its rawness and colour - I never tire of India. Last year I visited Istanbul for the first time and was blown away by the architecture and the general atmosphere of the city. It was so powerful -I felt like I had been transported back in time.
Whats in your monogram strawbag for this summer? My iPad, my iPhone, headphones, See concept sunglasses, Chanel bronzer, Mac lip shine (I’ve been wearing the same colour for 15 yrs) and I always carry a book.
What was your idea and vision when you launched Rae Feather? I felt there was a void in the market for a lifestyle brand that delivered a very considered collection of ageless, refined, pared-down pieces in beautiful fabrics and yarns at competitive price points. Affordable luxury. A concept that people want to wear it and live with with.
What is you background? I have a very eclectic career history. I had a Sports marketing company for many years working mainly in Formula One motor racing. I travelled the world for 15 years and with family that got difficult so I swapped to luxury marketing and marketed luxury travel for about 10 years. I always loved fashion, interiors and lifestyle and 2 years ago launched Rae Feather. We sell online and last year launched our wholesale business. We have 2 shops in Portugal and plan to open a UK store in 2016.
You have some clutches to be launced, whats hot for the next season? The clutches will launch in the next few weeks and for next season we about to launch a collection of monogrammed cashmere wraps and scarves in great colours.
How does it feel to be on Vogue, Vanityfair, Elle and Tatlers it list with the bags? I couldn’t be happier. Now the pressure is on to come up with something better .
Why do you think this bag has been such a hit? It is quirky, super stylish, affordable and screams of summer.
What is style for you? With simplicity there is longevity - never look like you’ve tried too hard.
Read more about my summerholiday-bag here.
Envelope by Celine Aagaard
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