Inspired by time, technology and sustainability- Martine Jarlgaard is ready for a new season. Envelope met up with the danish talented designer in London.
LONDON Envelope by Madeleine Bugge Karlsen
- True fashion is creativity, relevance and vision, says Martine Jarlgaard.
After graduating from the Royal Danish Academy of Fine Arts in Copenhagen Martine Jarlgaard headed up Vivienne Westwood Red Label. From there Martine worked at All Saints and then moved to Italy to take up the role as head of Diesel female apparel before returning to London to launch her eponymous label Martine Jarlgaard London.
What is the origin of your brand? Martine Jarlgaard London is an international, London-based womenswear brand with strong Scandinavian aesthetics. The sculptural silhouettes of the collections come from a hybridisation of dressy nostalgia, understated decadence and a relaxed, futuristic language of simplicity. An undefinable balancing between recognisability and minimalist abstraction.
The SS17 ‘What Time It Is’ is made in Europe and consists of organic, recycled, Oeko-Tex certified and Italian luxury mills’ surplus fabrics. The finely crafted pieces are, wherever possible, labeled with the Italian fabric source mill to create an honest and transparent luxury product. The brand's on-schedule London Fashion Week debut, in September 2016, was the world’s first mixed reality (augmented) fashion show and a collaboration with Fashion Innovation Agency and DoubleMe and was presented at W Hotel London.
What’s inspired you for the spring / summer 17 collection? The new Martine Jarlgaard London collection ‘What Time It Is’ is inspired by time, technology and sustainability.
What does your brand stand for? Curiosity, minimalism, poetry, timelessness and quality. The brand is about suggesting a more visionary version of fashion by pushing sustainability through innovation and technology. It’s about redefining an old, repetitive system and pioneering a better way of consuming and thinking which heralds diversity, intelligence and sustainability.
Have you always wanted to be a fashion designer? There are days where I don’t want to be a fashion designer due to the lack of ethical ambition in the industry. Fashion has a powerful voice and potential but it is time to define a new way forward.
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