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Stay safe in the dark. Weekday teams up with If for this seasons reflective capsule collection- with the focus on staying safe in the dark. The collection is inspired by the 80s and aims to illustrate that safety can be functional and work with your style.
Unisex collection
Envelope by Celine Aagaard / Photo Weekday/Ole Martin Halvorsen
- At Weekday we have long been working on issues related to fashion, people and social responsibility, and we are constantly looking for new opportunities where we can integrate all three. This collection does just that - it is modern and stylish, and we believe that it can help to save lives. We hope that together with If can make a difference, says Liselott Olovzon, Head of Marketing - Weekday.
The nordic insurance company If collaborate with a Scandinavian brand for the third year in a row. Last year Mardou & Dean - and the year before with Back under the name- Watch Your Back.
Check more here.
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